From “Don Draper” (MAD MEN) back in the 1960’s till now the approach in the world of marketing has changed a lot. We leave in a rapidly evolved digital era, where digital marketing is changing the way brands, corporations, businesses and even people, utilizing technology and digital marketing for their “brand awareness”. The marketing campaigns are now more prevalent, as digital platforms are increasingly evolving and new forms and means are added like digital devices, mobile devices, social media tools, videos, digital channels, online customer 24/7 support. At the end of the day, one is the main object, your products and services should make the customer feel supported and valued. Digital Marketing has to adapt the customers experience and nowadays it’s happening…digitally.